One morning while relaxing by the pool in Beirut in 2012 I received a phone call from Jasmin Jodry in London, she had one question: ‘Was it possible to projection map a rotating car?’ I said yes but it was difficult, and I was unfortunately busy in the sunshine.
Out of the blue two years later I was messaged on LinkedIn by someone from Imagination and was invited to discuss an upcoming project. It turns out to be the second iteration of the project Jasmin had designed previously. This time it was for the Long Wheel base version of the same vehicle so as ‘Senior technical producer’ my job was really not too challenging.
The installation had been brilliantly created by Chris Plant of Colourburst and Elliot Woods of Kimchi and Chips with vvvv in 2012. New animated content was rendered using the LWB 3D model and a new white sock for the vehicle was ordered ready for Chris to update the system. We worked to service the installation at the factory visitor centre and install and test the new content. We also devised and tested a new callibration cube to align the projectors without requiring the vehicle.
You can watch a video of the original version here and to quote Jasmin’s Vimeo page: ‘Jaguar and Land Rover wanted a spectacular experience for VIP customers of the new L405 when they pick up their car in the Solihull factory. The 3D augmented projection mapping tells the story of the car and literally ‘builds’ it in front of the visitors eyes: from abstract factory processes via terrain simulation to the finale where each bespoke vehicle is revealed to its client. The complex mapping covers a car on a rotating turntable plus floor and back projections in real-time 3D, a world’s first.’